The Mission of PDMA New Zealand is:

Contributing to New Zealand's economic growth through enhanced product innovation capability.

The Objectives of PDMA New Zealand include:

• To promote an awareness among the New Zealand business community, academia and government as to the importance of product innovation to the nation's economic well-being.
• To promote the development of capability, processes and practices that result in improvement in product innovation.
• To enable access to "best practice" knowledge and experience in product innovation through national and international networking and collaboration