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In this Issue:
NEWS
New PDMA-NZ Website
China - NZ FTA
R&D Tax Credits Apply in 2008/9 Year
Salute to Outstanding Kiwi Product Innovator
Waikato Innovation Park Gets Lift
EVENTS
Innovation & New Product Development Forum 2008
The Annual PDMA International Conference
Food Innovation: Emerging Science, Technologies and Applications - FIESTA 2008
The New R&D Tax Credit Explained
New Zealand China Free Trade Agreement Implementation Roadshow
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Issue 1 - May 2008
We Still Kiss a Lot of Frogs to Find The Prince!
 Gone are the days of Export Managers traversing the globe with a brief case full of product samples looking for a willing buyer. But how far have we really progressed in our approach to new product development (NPD)?
A large number of our new products fail in the market place and a significant proportion of our NPD resources is focussed on products that will never return a dollar to the company. We still kiss a lot of frogs to find a prince. Very few NZ companies truly apply user-centred design. Companies that apply appropriate NPD practices and processes are in the minority. Integration of new product planning and portfolio management into overall company strategy is seldom done, or done well. Perhaps it’s not surprising there are more frogs than princes.
At the very heart of this problem is the lack of understanding of what is required to maximise NPD success – doing the right things, doing things right, measuring the results and learning from these results to ensure continuous improvement. We need more people in our companies who truly understand these basic principles and are able to apply them in a pragmatic and effective way. We need to recognise that NPD management requires a special set of skills.
To this end, PDMA-NZ, together with Massey University, is working towards a set of training modules that will prepare people for PDMA certification. (refer http://www.pdma.org/recognition_nrdp.cfm for further information).
Your feedback and comments on the state of NPD management in NZ and the proposed training and certification are welcome through the message board on the PDMA-NZ website http://www.pdma-nz.org/.
PDMA-NZ team
This message can also be found on our blog - click here
We have also gone live with a new website - check it out at:
www.pdma-nz.org
It's got a new look and feel and some new features, including:
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Event Calendar to see what events are coming up
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Blog that we can update with stories that you can make comments on
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Message board that allows anyone to create a discussion and others to participate. If you've got a tough question, submit it and you might be surprised that someone out there will have the answer!
We are wanting the website to be much more interactive and become a communication hub on product innovation in New Zealand.
Enjoy!
 The most significant trade agreement ever entered into by New Zealand was signed between China and New Zealand on 7 April 2008 in Beijing. The treaty liberalises trade in goods and services between the two countries, and is expected to come into force on 1 October 2008 after completion of parliamentary processes........
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R&D Tax Credits Apply in 2008/9 Year
Last year's budget announcements confirmed that the Government would introduce a Research and Development tax credit regime for the 2008/9 year. Under the regime, qualifying companies could benefit from a tax credit of 15% of annual expenditure.....
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Salute to Outstanding Kiwi Product Innovator
 The New Zealand inventor of the disposable syringe and tranquiliser gun died on May 4 in Canterbury. Colin Murdoch featured last year in a series of New Zealand Post stamps about 'Clever Kiwis'......
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Waikato Innovation Park Gets Lift
 The Government has announced it will fund up to $4 million (in principle) for the creation of a 3,000 square metre 'innovation park' building in the Waikato.
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Innovation & New Product Development Forum 2008
This conference showcases companies such as Rakon, Frucor, Gallagher and Kiwibank. Speakers include: Ian Wilmot (Principal Wilmot Consulting, former MD McCain); Bill Day (Founder of Seaworks); Geoff Ross (Founder, 42 Below).....
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The Annual PDMA International Conference
This is a world class opportunity for insight into 'beyond excellent' product development. If you are serious about New Zealand product development, this conference affords the opportunity to meet and hear world leaders....
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Food Innovation: Emerging Science, Technologies and Applications - FIESTA 2008
The fourth biennial Innovative Foods Centre conference will emphasise the science, applications and benefits of emerging technologies, with a focus on creating market opportunities for a range of value-added food products....
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The New R&D Tax Credit Explained
Auckland City Council, in partnership with O'Halloran HMT, is hosting a free lunch time seminar on the R&D tax credit ....
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New Zealand China Free Trade Agreement Implementation Roadshow
NZTE is holding a two day Roadshow to teach New Zealand businesses about the China-NZFTA....
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We're only young, but we're growing and enthusiastic. Becoming a member of the PDMA (Product Development & Management Association of New Zealand) entitles members to a range of benefits including:
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favourable rates for overseas conferences and meetings of the international PDMA
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subscription to Vision magazine, an international quarterly featuring case studies
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networking with professionals and developers who will share your experiences
For more details, check out the membership page on our website: www.pdma-nz.org.
Product Development & Management Association of New Zealand (PDMA-NZ)
c\o Massey University
Private Bag 102 904
North Shore Mail Centre
Auckland, New Zealand
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