The Vision of PDMA New Zealand is:

Be a force behind New Zealand's sustainable growth through
enhancing product innovation capability and effectiveness

Through:

• Promoting the importance of product innovation for sustainable growth at company and national level
• Developing product innovation capabilities, processes and practices 
• Providing access to "best practice" knowledge and experience in product innovation through national and international networking and collaboration
• Promoting the networking of product development professionals to enable exchange of knowledge and experience