From factory tour, to hands-on workshop, to movie screening!

The PDMA event was held on 25th October 2012 and hosted at The Kitchen, a shared workspace for not-for-profits and charities with a design edge in Ponsonby (find out more at

Empathy (, the Wellington based agency, show the Design & Thinking in NZ.

One of the hottest business and design topics hitting the world, Design & Thinking examines how do we fully engage organizations to think about the changing landscape of business, culture and society. Inspired by design thinking, this documentary grabs business leaders, designers, social change-makers and unlikely individuals to portrait what they have in common when facing this ambiguous 21st century. What is design thinking? How is it applied in business models? How are people changing the world with their own creative minds? It is a call to the conventional minds to change and collaborate.
Design thinking, has already evoked debates in the design industry, the corporate world, and even in social change, and is catching on fire around the world. Determined that there was a lot more story to be told from an on-screen perspective, Director, Mu-Ming Tsai set out to film “Design & Thinking,” a documentary to explore this “movement.”

Here's some photo's from the event:

Here's the trailer:

More about the movie: