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In this Issue:
In the Media
Reaping the benefits of social media
Quality and/or Price?
Private sector 'must invest' in R&D
Billion-dollar future seen for medical technology
Standouts in Customer Service
Back to the backbone
EVENTS - Upcoming
Next PDMA-NZ Event - Automating the Meat Industry
Workshop - How to Maximise Profits from New Products
Workshop on innovation
International Conferences
BLOG
A memorable experience from the PDMA conference in Los Angeles
Post Graduate Garage encourages innovation
PDMA-NZ in Christchurch
Radical Innovation in New Zealand
Feel sorry for Toyota?
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Issue 7 - February 2010
Hi everyone
Another newsletter for your reading with links to interesting articles in the media, blogs and upcoming events, including our next networking event coming up on 23rd March – check it out in the Events section of the newsletter and join us for another interesting speaker and networking opportunity.
Also, PDMA-NZ is one of the sponsors of a workshop on how to maximise profits from new products by Dr. Robert Cooper. Again, check it out in the Events section and if you are interested in attending, be sure to mention PDMA-NZ to receive a discount on the registration cost.
And lastly, the PDMA-NZ committee knows that there are a good number of you in our database are from Christchurch as well as companies developing fantastic products based there. So it is our aim to establish a chapter there. If you are one of these people and are interested in finding out more, refer to the Blog section for more details.
Cheers!
PDMA-NZ team
Reaping the benefits of social media
Companies that focus only on the risks could get left behind
 Have you heard the Buzz? That's Google's new experiment in social networking, linked to its Gmail service. It's another place online to populate with the detritus of your life, your job, your brain.
Click here to continue reading.
Scott Unsworth - founder and CEO of sports apparel business Orca - writes about running a global company and his thoughts on trade, retailing, and the world.
When I first started making wetsuits triathlon was a relatively new sport. Orca's customers were athletes dedicated to the sport, who were looking for performance, innovation and quality. Over the last 20 years triathlon has become more mainstream, with more and more people literally dipping their toes into the water.
Click here to continue reading.
Private sector 'must invest' in R&D
 Private companies must join the Government in increasing investment in research and technology if knowledge-based industries are to transform New Zealand's economy over the next decade, says the Prime Minister's chief science adviser.
Sir Peter Gluckman, speaking yesterday at a medical technology conference in Auckland, said private sector spending on research and technology was "dismally low".
Click here to continue reading.
Billion-dollar future seen for medical technology
 New Zealand's medical technology sector could be worth $1 billion annually within the next five years, an industry group says.
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Standouts in Customer Service
 It may have been a tough year for nearly every industry, but in our fourth annual customer service awards a few—particularly retail, hospitality and electronics — really shined.
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Hands up who thought agriculture would be our most innovative sector, beating film, manufacturing and tourism by a long shot? And hands up who thought all the hi-falutin’ talk of ‘economic transformation’ under Helen Clark, has almost zero effect on the key innovation indicators since 1998?
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Other articles on the same topic:
PDMA-NZ Networking Event - Automating the Meat Industry
23rd March, Auckland
Henry Ford got his ideas on how to automate the car industry from the meat industry. Today quality car manufacture is almost completely automated whilst the processing of animal carcases is still largely a manual process. Industrial Research Limited has spearheaded a project to change this and Geoff will present the challenges and solutions encountered.
Click here to findout more.
Workshop - How to Maximise Profits from New Products
15th & 16th March, Auckland
Best practices in Stage-Gate Innovation, generating great ideas and managing your development portfolio.
Dr. Robert Cooper is an international expert in the field of product management and is the creator of the Stage-Gate® process, now widely used by leading firms around the world to drive new products to market.
Click here for further details.
Enterprise North Shore is planning to run a workshop in April for companies interested in learning more about innovation in a business context. Research has shown that many companies aspire to be more innovative but are not sure how to do it.
Click here for further details.
International Conferences
There are a number of upcoming international conferences that you might be interested in.
Click here for further details.
A memorable experience from the PDMA conference in Los Angeles
One of the keynote speakers at the PDMA conference in Los Angeles last November was Guy Kawasaki. Guy is a founding partner and entrepreneur-in-residence at Garage Technology Ventures and has an extensive resume in Silicon Valley start-ups. And what an amazing speaker – or should I say entertainer?
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Post Graduate Garage encourages innovation
The PG Garage has been created by ecentre, the business development company at Massey University, to encourage innovation and entrepreneurship in post graduate students. The ecentre has invited students to base themselves in the ‘garage’ during part of their research project.
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For some time we have talked about establishing a chapter of PDMA-NZ in Christchurch. We did hold a first meeting around 18 months ago but very little has happened since then.
Allan Anderson will be in Christchurch on 5 March and has arranged a meeting with a few people who have expressed an interest in PDMA-NZ. This meeting will be held at 3pm on the CPIT campus. If you would like to get a little more involved in PDMA-NZ you are most welcome to attend this meeting. Just contact Allan Anderson on 06 3505283 or A.M.Anderson@massey.ac.nz
Radical Innovation in New Zealand
The PDMA Handbook of New Product Development defines Radical Innovation as “…a new product, generally containing new technologies, that significantly changes behaviours and consumption patterns in the marketplace.” During the PDMA conference last year I had several discussions with people regarding the level and type of product innovation in New Zealand. A recurring theme from these discussions was the surprise at the number of radical product innovations that have come out of a small country like New Zealand.
Click here to continue reading
While Toyota has got some bad press recently and the other makers are benefiting from it, I bet those other car makers are shaking in their shoes as they could easily be in the same position.
When you think about, the environment that a car operates in is pretty extreme: temperature, vibration, dirt (and that include all the crap that the kids seem get over the interior of the car!). For those of you who don’t develop products for that type of environment, can you imagine how long your product would last? And cars these days are expected to last a long time, like 15 to 20 years!
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We're only young, but we're growing and enthusiastic. Becoming a member of the PDMA (Product Development & Management Association of New Zealand) entitles members to a range of benefits including:
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favourable rates for overseas conferences and meetings of the international PDMA
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subscription to Vision magazine, an international quarterly featuring case studies
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networking with professionals and developers who will share your experiences
For more details, check out the membership page on our website: www.pdma-nz.org.
Product Development & Management Association of New Zealand (PDMA-NZ)
c\o Massey University
Private Bag 102 904
North Shore Mail Centre
Auckland, New Zealand
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