Event: Workshop: How to Maximise Profits from New Products

Picking Winners and Using the Stage-Gate System to Accelerate Great Ideas to Market

Are You Winning at New Products?

• Do you find it difficult to pick the best new ideas and development projects to invest in?
• Do you struggle to meet the needs of your customers?
• Do you have a NPD process that is underperforming?
• Do you lack an effective, systematic and professional portfolio or project selection method?
• Do you develop new products that flop due to faulty market information?

A Message from Dr Robert Cooper

“Innovate or die” is the battle cry of the business world. Innovation is the key to prosperity and growth as the global financial crisis draws to an end. In five short years, approximately half of most companies will attribute their sales and profits to products that are yet to exist. This means that in order to grow and prosper, companies must launch new products at a rapidly increasing rate and launch them quickly and successfully.

Despite the need to continue to invest in new product development, many companies do not implement the necessary methods, systems and practices needed to succeed at product innovation. Only a handful of companies consistently and effectively deliver winning products to market. This workshop presents strategies and tactics to help your company consistently develop timely and effective new products. Join me to find out how to maximise your profits from new products.

About the Presenter

Dr. Robert Cooper is recognised as the world’s #1 expert in the field of new product management and is one of the most influential innovation leaders of today. Bob is the creator of the Stage-Gate® process, now widely used by leading firms around the world to drive new products to market. He has assisted a number of leading corporations to design and implement his Stage-Gate® new products process. Companies such as Procter & Gamble, Lego, Carlsberg, Swarovski, Reckitt-Benkizer and Emerson Electric have deployed his methods to enhance their processes for developing and launching new products.

As a thought-leader in the field of production innovation management, Dr. Cooper has published more than 100 articles in leading journals on new product management. Many of these have been leading edge articles that have had a profound impact on product innovation practice. In addition, Bob has written 7 books on new product management, including the popular “Winning at New Products: Accelerating the Process from Idea to Launch”. With over 16,000 copies sold globally, it has become the Bible for corporations wanting to overhaul the way they conceive, develop and launch new products.

When: 15 & 16 March
Where: SKYCITY Convention Centre, Auckland

Mention that you heard about this event through PDMA-NZ and you will receive a 10% discount on the cost.

Click here for further details and to register for this event.